Overview

Link Healthcare - A different approach

Link Healthcare is the first dedicated sales team, constructed by Ingeneia. Ingeneia is the contract sales arm of The Link Group.

Products

Link Healthcare will have a unique product portfolio coming from a variety of sources. Whilst the range will include existing products from within The Link Group, it will also bring together a range of well known brands to be promoted under contracted arrangements with other Australian partner companies. Ingeneia will actively seek out such companies. Research has shown that there are many small to medium healthcare and pharma organisations with an excellent portfolio, but lack the investment capabality in providing an in-house sales & marketing function. In this instance Ingeneia has constructed Link Healthcare to provide such a function for The Link Group, and its partners. In addition The Link Group has a strong pipeline of new products from both international marketing agreements and local acquisition activity providing Link Healthcare with a full program of product launches up to at least 2009.

People

While products are vitally important, the strategy of Link Healthcare is all about people. The Healthcare sales team are the dynamic heart of the business. They are talented, self motivated and well-trained. They are totally committed to their customers and are intensely proud of their own territories. They are motivated by working for an Australian-owned business and they thrive on direct positive feedback, not only from the business but from patients who gain quality of life improvement through the use of their products.

Partners

The Link Group is not an innovative research-based organisation and recognises that if a partner company provides a product for our portfolio, then they are relying on our contact with the market to provide them with the business growth they seek. These companies have discovered the benefit of sharing a highly specialised sales resource and Link Healthcare is totally committed to giving them the full focus of  our business resource.